CORPORATE GREENWASH AT EU ENVIRONMENT MEET?
BRUSSELS, (Jun. 3, 2010) IPS/GIN – Coca-Cola, recently indicted
for causing serious damage to water and soil in India, might seem
like an odd champion of environmental protection.
Yet the global beverages giant was given a platform to present
itself as ecologically progressive by one of the European Union’s
(EU) most powerful bodies.
The public relations exercise on Jun. 2 did not go unchallenged.
As Salvatore Gabola, a representative of Coca-Cola Europe, started
to address ‘Green Week’, an annual EU conference, he was
interrupted by a group of protestors. Unfurling two large banners
in Coke’s trademark colors of red and white, the group chanted
slogans accusing the corporate-dominated event of “dirty
greenwash”.
Read the rest of this entry →
Comments